Some Tips About Using Your Logos

Images for use on screens (internet, email, etc) require a much lower resolution than images for print materials – this is why a web-image when printed on paper will look blurry. Make sure you choose the correct type of logo for your purpose.

The logos are resizable to a degree, but there are some considerations to keep in mind.

Firstly, stretching an image in one direction will distort it very quickly. If you need to “pull” a logo, make sure you pull it from the corner, which will make sure it resizes in both directions at once.

Secondly, always make sure that you are using the appropriate version of the image. A web-use image will look pixelated and distorted when printed on paper, or will appear much smaller than you like. A print image should be in a 300 dots per inch (DPI) format; a web image should be in a 72 DPI format.